
Gather around for storytime, kids!
Once upon a time, Big Business decided that not enough people were embracing their latest overpriced innovation: high-definition television. Despite endless hype about the supposedly clearer picture and sound, the vast majority of people admitted that they really couldn’t see any significant difference in quality (and certainly not enough difference to justify the hefty price tag). As sales languished and merchandise sat unclaimed on dusty shelves, The Powers That Be panicked and realized that something needed to be done to save their profit margins.
Enter the mighty Federal Communications Commission.
For years, the secrets about the vulnerability of the analog system of television broadcasting were kept quietly under wraps, and an effective fear campaign kept most citizens from tempting fate and trying their hands at hijacking the signals. A brave few (Captain Midnight and ‘Max Headroom’, to name two) did dare to challenge the notion that the public airwares could be owned by a select few, but these individuals were either quickly dispatched or effectively erased from history by Our Fearless Leaders, lest anyone realize just how easy it is to disrupt the precious status quo with some technical knowledge and a little ingenuity. Other smaller countries around the globe realized this fact-of-life early on and slowly began the transition to digital with little resistance from the populace (generation after generation of oppression from kings and dictators tends to quell any natural urge to dissent). But the FCC understood that Americans are a particularly stubborn lot who do not embrace change easily. Besides, the change would render billions of dollars worth of televisions, VCRs and other paraphernalia completely useless and force nearly a third of the population to visit their friendly neighborhood retailers for new electronic gizmos.
And suddenly, the FCC and Big Business realized that they had a common goal.
Thus began the Massive Campaign to brainwash the masses into believing that digital television was not only ‘far superior’ to the analog system that had served viewers faithfully for nearly three-fourths of a century, but that a switch-over was crucial to their safety and well-being. After all, those antiquated analog signals could be put to use by your local fire and police department in order to respond faster to emergencies and natural disasters (provided that massive layoffs haven’t decimated their ranks). And if anyone questioned the logic of entrusting the public welfare to a now-obsolete system deemed unsuitable for broadcasting Scooby Doo reruns, the Digital Conspiracy decided to play on the inherent greed of the rank-and-file by offering the lure of hidden ‘free channels’ offering additional (quality?) programming at ‘no extra cost’ (unless one factors in the expense of new televisions, converter boxes, antennas and so on). And of course, they also had the most powerful secret weapon of all: a desperate Congress looking for anything that would distract their constituents from the failing ecomony, a disastrously unpopular lame-duck president and The Neverending Story IV: Bux Takes Baghdad.
And so, the grandly-titled Digital Transition and Public Safety Act of 2005 (I guess the paperclip theory is true) passed with little opposition, and proving that the old adage of ‘monkey see, monkey do’ still holds water even after the universally-despised reign of President Cuckoo Bananas, other countries followed America’s lead as always and enacted their own digital conversions. By 2020, the entire planet will be on the digital bandwagon, and everybody wins:
- The FCC will be able to exercise greater control over the broadcast signal and make extra money by auctioning off the majority of the unused analog bandwith to private companies (funny how that part of the DTV Rhetoric is often lost in the fine print, isn’t it?), as well as continuing the illusion of relevancy in the computer age.
- Big Business will make billions from sales of new electronic equipment and also gets to look civic-minded and benelovent by offering ‘free’ converter boxes (via mail-in coupons which often do not cover the full price) to those in need while still raking in profits from the sale of antennas and other accoutrements needed to render the boxes truly effective. Not to mention the opportunity to gain access to the ultra-powerful analog channels for their own purposes, which will undoubtedly offset the costs of the billion-dollar ‘Big Lie’ digital campaign.
- The federal goverment gets credit for taking decisive action to resolve the ‘analog problem’ and can also pretend that the boost in the ecomony from the increased electronic retail sales was part of their grand master plan all along, and will also reap the (public and ‘private’) monetary and public-relations benefits from the analog reassignments and auctions.
- The law-abiding, tax-paying American public, who had absolutely no say in the matter whatsoever (in a democratic society yet) and likely won’t be able to discern any real difference between analog and digital broadcasting or be able to reap any of the fruits of the Conversion, will now have the privilege of forking over billions of dollars for new digital-friendly equipment in order to continue viewing the ever-declining stale of network television fare at a time when the economy is still unstable and the only ones with real job security are the Big Business executives and high-ranking government officials who are the main beneficiaries of the…oops.
Well, I guess not everybody wins.
TV’s Tim





